Did you know that fast fashion, so popular in recent years, is actually one of the causes of environmental pollution?
Fast fashion brands offer trendy clothing at low prices.
However, the other side of the coin is that in order to sell clothing at low prices, large quantities of clothing are produced, and large quantities of unsold items are disposed of.
Clothes that are no longer in fashion are thrown away after a short period of time.
When we think about the environment, where should we buy our clothing?
In this issue, we would like to introduce “ecuvo,” a sustainable fashion brand that allows us to treat one item of clothing with care for a long time.
What kind of brand is ecuvo,?
ecuvo, is a sustainable apparel brand that originated in Kagawa Prefecture, a prefecture rich in nature surrounded by the Seto Inland Sea and mountains.
Surrounded by rich nature, it is easy to notice changes in the environment. ecuvo, was born from the desire to protect this nature for the future.
The name “ecuvo,” comes from “dimple,” a symbol of a smile.
To weave a smile for all the people on the earth,
With the concept of being kind to all things on earth.
It is a very nice and heartwarming brand.
ecuvo’s sustainable approach
Next, let us introduce some of ecuvo’s specific sustainable initiatives.
Source: ecuvo, official website
Reducing the amount of discarded clothing
Trendy clothing is discarded when the fashionable season has passed.
Therefore, ecuvo, Inc. adopts simple designs that will never become boring.
We propose to make clothes “permanent staples” with designs that can be used for decades.
Use one thing with care for a long time.
Even if you take good care of your clothes, they may develop holes or become frayed after long use.
In such cases, ecuvo’s “Repair Guarantee” service is useful.
The period during which repairs are guaranteed is the “Lifetime Warranty. You only have to pay for the shipping cost and the repair will be done.
There is another service called “one hand, one foot sale.
I am sure everyone has experienced the loss of one pair of socks or gloves at least once.
It would be a waste to throw away the remaining usable pair.
At ecuvo, we sell only one hand and one foot. This is a very sustainable and pleasant service.
Environmentally friendly manufacturing
ecuvo,’s products are dyed using natural dyes extracted from food that would otherwise be discarded.
Cherry dyeing, coffee dyeing, red turnip dyeing, blueberry dyeing…
All of them are light gentle colors and the naming is very cute.
Not only dyeing materials, all ecuvo, products are made from eco-friendly materials.
Products made from recycled materials
We make garments from ecuvo’s original yarn, which is a combination of recycled wool and recycled polyester.
Products made from organic materials of natural origin
Because they are naturally derived, they are gentle to the skin and can be used for a long time. The materials are also easy to return to nature after long use.
Product packaging is reusable.
ecuvo uses reusable packaging for its products instead of throwing them away after opening them.
Therefore, after products are removed, they can be used as eco-bags or drawstring bags.
Of course, the eco-bags used as packaging are also made of environmentally friendly materials such as natural materials and recycled paper.
Conclusion
ecuvo, offers a wide variety of apparel items for adults and children, for both men and women, including socks, gloves, knit hats, and T-shirts.
All products have simple designs and are available in a wide range of sizes, making it possible to coordinate them with the whole family.
Why don’t you enjoy coordinating with your loved ones with ecuvo’s earth- and people-friendly products?
▼ ecuvo, Official Web Site
https://www.ecuvo-japan.com/
▼ ecuvo, Official Instagram
https://www.instagram.com/ecuvo_japan/
