soeff” is a new cosmetics brand launched in September 2021.
It sells high-quality hair care products that use coconut oil, argan oil, and other luxurious ingredients while taking the environment into consideration.
From its inception, the brand has had in mind the idea that beauty does not require the sacrifice of animals, and it also seems to be taking initiatives based on the SDGs, such as being “100% vegan.
In this issue, we would like to introduce such a sustainable cosmetics brand “soeff.
The origin of the name “soeff” is “saving the earth.
The name soeff is an acronym for “Save Our Earth For Future”.
In Japanese, it means “Save Our Earth For Future.
It expresses our wish to coexist with nature and animals on the earth.
What is vegan in cosmetics?
A vegan is a person who is completely vegetarian in diet.
Unlike vegetarians, vegans do not take any animal products such as eggs, dairy products, honey, etc.
So what does vegan mean in the context of cosmetics?
Here is the “soeff pledge” that soeff has adopted.
No animal testing
Many cosmetics manufacturers test their products on animals.
This is to check if the products are safe for us to use, but there are endless debates about whether it is acceptable to inflict pain on animals. The debate is endless.
The EU has banned animal testing and the sale of products that have been tested on animals in the EU since 2013.
Is it possible to make high-quality cosmetics without animal testing? It seems that more and more countries are thinking so.
When we use cosmetics, we do not want to use those produced at the expense of animals.
100% vegan
Vegan” is used by soeff to mean “using only plant-derived ingredients.
Containers and packaging materials are also environmentally friendly.
Soeff’s shampoo uses solid soap-type containers to eliminate bottle waste.
Treatments are also packaged in glass containers instead of plastic bottles.
And related to the other “pledges” is the background of the ingredients and the desire to make everything from production to sales vegan.
No palm oil used
Palm oil is a vegetable oil derived from the fruit of the oil palm.
It is used in a variety of products, including food, soap, and cosmetics.
What is the problem? You may be wondering, “What is the problem?
In order to produce palm oil, tropical rainforests rich in biodiversity are often cut down and cleared to make plantations.
This is a major environmental change, and the impact on the wildlife that loses their homes is immeasurable.
There is also the issue of the working environment. Child labor and forced labor are prevalent in some farms.
Soeff believes that by eliminating the use of palm oil, we can protect the environment.
Products
We will now introduce soeff’s products.
Currently, the company offers four types of products: two shampoo bars, a treatment, and an oil.
Shampoo bars
Shampoo is in bar type like solid soap to eliminate bottle waste.
There are two types to choose from according to hair type: moisture and smooth.
Moisture is for those concerned about damage from perms and coloring.
Coconut oil and almond oil are used to moisturize and cleanse. Smooth is for multiple hair types.
Coconut oil and shea butter make hair smooth and silky.
Organic AR Treatment
Treatment with organic argan oil.
Argan oil repairs and moisturizes hair.
It locks in plenty of moisture.
Organic AR Oil
Organic 100% argan oil. It can be used for moisturizing hair, skin and the whole body.
It can be used as a hair oil or hair pack, or mixed into a treatment for a more moisturizing effect.
It can also be used as an introductory serum by applying a small amount to your face after cleansing.
Conclusion
We have introduced a vegan cosmetics brand, soeff. This is a brand that aims to confront head-on the problems faced by the cosmetics industry, such as animal testing and environmental destruction.
Currently, their main products are hair care products, but since they claim to be a cosmetics brand, they may be planning to offer skin care and other products as well.
We look forward to the future.
By changing the shampoo we use every day, we can immediately start living in an environmentally friendly way.
Why don’t you start living a sustainable life with soeff?
▼ soeff Official Online Shop https://soeffjapan.base.shop/
▼ soeff Official Instagram https://www.instagram.com/soeffjapan/
