SHINTO TOWEL” (Kando Towel) is comfortable to the touch.

With the technology that has been developed over more than 100 years since the company’s founding, we continue to seek “what is a truly good towel” and are always challenging ourselves to create new products.

The “inner pile” and “2.5-ply gauze” products that are representative of SHINTO TOWELwere born fromthe desire to create towels that maximize the imaginative power of craftspeople and create a completely new towel rather than the traditional one.

In this issue, wewill explain the charm and characteristics of SHINTO TOWEL.

What is “SHINTO TOWEL”?

SHINTO TOWEL” has been pursuing the comfort of towels with the technique of Senshu towel and the technology cultivated over 100 years of history. In addition, from the viewpoint of environmental friendliness, we will switch to organic cotton as raw material in 2021. Here we introduce the features of SHINTO TOWEL.

The secret of creating “completely new towels

The key to making “SHINTO TOWEL” is an old-fashioned machine that is no longer in production. The “inner pile” and “2.5-ply gauze” can only be made with old-fashioned machines because they require the skill of a craftsman.

Therefore, at SHINTO TOWEL, craftsmen are constantly maintaining the old machines so that they can continue to be used.

What was born from such a production background is “inner pile” and “2.5-ply gauze,” which are representative of “SHINTO TOWEL. The new towels were created by maximizing the experience and skills of our craftsmen.

Comfort of use

SHINTO TOWEL” employs a special layered weaving method to pursue comfort of use.

The 2.5-ply gauze is a special weaving method that halves the fabric in the middle of the 3-ply gauze, creating a fluffier and softer feel by weaving in an irregular manner.

This special weaving technique makes the towels quick-drying and non-soft, and the 2.5-layer weave allows the fabric to air dry without being dense inside, resulting in a towel that is both absorbent and quick-drying.

The inner pile is carefully woven by craftsmen using the technique of sandwiching the pile between the gauze on both sides, and is characterized by its lightness and softness in spite of its volume.

We recommend using this towel not only after taking a bath or washing your face, but also as a terrycloth blanket.

Water absorbency

SHINTO TOWEL is highly absorbent because of the characteristics of Senshu towels.

Normally, when towels are woven, the threads are glued to increase their strength. However, if the glue remains on the yarn, it cannot absorb enough water.

Therefore, Senshu towels are washed after weaving, a process known as “Gozarashi,” which removes oil and impurities from the glue and cotton threads, thereby enhancing the absorbency of the cotton.

In addition, the “YUKINE” product takes twice as much time and effort in the post-weaving process to maximize absorbency, so it absorbs water surprisingly well even when used immediately after purchase.

The post-softening process gives the towel a “squeaky” feeling when you hold it in your hand, and it becomes softer and softer as it is washed more often, making it an enjoyable towel to grow with.

Three recommended products

All SHINTO TOWEL towels are made of organic cotton. This makes it especially popular among people with delicate skin and those who are concerned about the global environment. We also recommend this product to those who want to use it comfortably and look good because it is something they use every day.

Towels with a design that fits in well with daily life and made of gentle materials will be appreciated as gifts. Here are some of the recommended products from SHINTOTOWEL.

Inner pile

Inner Pile” is the most popular “SHINTO TOWEL”.

Available in three sizes: bath towel, face towel, and mini towel. The three colors, navy, charcoal, and ivory, will fit easily into your life.

Inner Pile” has a special structure where the pile is sandwiched between gauze fabrics. The gauze fabric on the surface and backside maintains a gentle touch, while the pile in between gives it volume.

It is characterized by its fluffy volume, lightness and softness. It also feels good on the skin and can be used in various situations due to its simple design.

You will be able to fully enjoy the softness of the skin in various situations, such as using it as a pillowcase or blanket.

2.5-ply gauze

2.5-ply gauze” pursues comfort so that you want to touch it all the time.

Available in four sizes: bath towel M, bath towel L, scarf, and handy towel. The colors are white, mixed navy, mixed charcoal, and mixed beige. As the name suggests, the Mixed Series has a natural texture with subtle differences in color created by the warp and woof yarns.

Usually, gauze fabrics are made of two layers of 2-ply gauze or three layers of 3-ply gauze, but the 2.5-ply gauze of “SHINTO TOWEL” has a playful texture by daring to make the density of the gauze between the two layers coarser, which realizes a soft and fluffy feel on the skin while maintaining water absorbency.

Its high water absorbency and comfortable texture make it popular as a baby’s swaddling cloth. Its quick-drying properties allow it to dry quickly even when washed while traveling.

YUKINE

This mysterious towel gives you a “squeaky” sensation when you hold it, just like holding snow.

The towel comes in a variety of sizes: bath towels, mini bath towels, face towels, bath mats, bits (half handkerchiefs), and bathrobes. The towels are available in six colors: white, red, navy blue, yellow, gray, and green (only the bathrobes are available in sage and khaki). (Only bathrobes are available in sage, khaki, charcoal, and white.)

YUKINE” is characterized by its high absorbency, which is achieved through the process of post-bleaching, a process that takes twice as long as usual.

The overlapping cotton yarns create a squeaky feeling when held in the hand and wipe away moisture quickly.

We recommend “YUKINE” especially for towels used around the bath.

Conclusion

In this issue, we introduced the appeal of SHINTO TOWEL and its recommended products.

SHINTO TOWEL creates towels that can be used in a variety of situations without limiting their usage, while taking advantage of the experience, skills, and imagination of its craftsmen. Mr. Kando, the president of SHINTO TOWEL, says, “There is no goal for a truly good towel, but we believe that the value lies in the attitude and process of pursuing it.

Please keep an eye on SHINTO TOWEL, which continues to update its products based on the skills and experience of its craftsmen, while inheriting the tradition and history of Senshu towels.

SHINTO TOWEL Official Website
SHINTO TOWEL Official Online Shop