Bizen Pottery “NEU” to Accompany Diversified Modern Lifestyles

IZURU, a Bizen Pottery Workshop based in Bizen City, Okayama Prefecture, will launch its original brand “NEU” in 2021, offering new Bizen Pottery for today’s diverse lifestyles.

The clay used for traditional Bizen Pottery is blended with wax stone, based on the idea of local production for local consumption. Bizen ware has been further strengthened and transformed into a Bizen ware that is easy to use. It is characterized by a brighter and lighter image of existence than traditional Bizen ware.

This article introduces the background and characteristics of the original brand “NEU,” which was born from the Bizen ware workshop “IZURU. Please read to the end.

Bizen Pottery Workshop “IZURU” in Bizen City, Okayama Prefecture, Launches Original Brand “NEU

In 2021, IZURU, a Bizen Pottery workshop in Bizen City, Okayama Prefecture, will launch its original brand “NEU”. The brand offers a new form of Bizen Pottery that is not bound by the boundaries of Japan and the West, but rather is a link from the modern to the future that matches the everyday use of Bizen Pottery.

Background of Birth

IZURU” is a Bizen pottery studio established in 2014 by Shusaku Yamamoto, the elder brother, and Ryosaku Yamamoto, the younger brother, under the training of Toushu Yamamoto, a living national treasure (grandfather) and Izuru Yamamoto, an important intangible cultural asset holder of Okayama Prefecture (father).

The studio is based in Bizen City, Okayama Prefecture, and is the inheritor of authentic Bizen Pottery, known as one of the six oldest kilns in Japan, characterized by its simple clay texture and beautiful, vivid colors.

The 2021 original brand “NEU” was born out of the desire to provide pottery that is in tune with today’s increasingly diverse lifestyles.

Features of “NEU

NEU” is made of traditional Bizen clay (tado) blended with fire-resistant wax stone produced in the same region, based on the concept of local production for local consumption. Bizen ware has an established reputation for strength, but this new product is even stronger and more user-friendly.

The design of the vessel is characterized by its flat simplicity that can be used in a variety of dining situations that are not restricted to Japanese and Western styles. Flower bases, trays, and containers are also available to accompany contemporary interior scenes. The presence of a brighter and lighter image than conventional Bizen ware has been created, and the ambiguous gradation is also appealing in that different scenes emerge depending on how you look at it.

Origin of the brand name

NEU” was born in 2021, an original name created from the words “NEW” and “NEUTRAL. It expresses our desire to provide vessels that will be used in a variety of situations in the future, connecting the modern age to the future.

Bizen City, Okayama Prefecture “IZURU

IZURU” is a studio located in Bizen City, Okayama Prefecture, Japan, that is dedicated to the challenge of creating new forms of Bizen ware that are flexible and accessible to today’s diverse lifestyle, while preserving the essence of traditional Bizen ware.

Available through the online store, they are perfect for gifts or for your own lifestyle.

Original brand “NEU” Bizen Pottery

Bizen Pottery of the original brand “NEU” aims to be as neutral as possible, as pottery that is not influenced by the scene of use, style of living, or age.

Two colors, “Morning Glow” and “Nightfall,” are available. The ambiguous gradation incorporates the colors of the morning glow and evening sky into the vessels.

MUG (L) Morning Glow 4,180 yen (tax included)
Size: Φ90 mm x height 80 mm (not including the handle)
Capacity: approx. 250ml (9th portion)
Material: Ceramic

CUP (S) Nightfall 3,080 yen (tax included)
Size: 80 mm (diameter) X 70 mm (height)
Capacity: approx. 180 ml (9 parts)
Material: Ceramic

Bizen Pottery “NEU” connecting from the present day to the future

Bizen Pottery has been handed down for more than 800 years since its birth without any change in form. It is said to be the oldest traditional pottery among the six oldest kilns in Japan.

At IZURU, while carefully following the teachings of our predecessors and carrying on the legitimacy of Bizen Pottery, we continue to seek and challenge ourselves to create “new Bizen Pottery” that is in tune with modern lifestyles.

The Bizen ware of the original “NEU” brand aims to be neutral, unaffected by the scene of use, style of living, or even age.

The refined and simple design is not bound by Japanese or Western influences, making it perfect for any lifestyle. Check out our online store for gifts and congratulatory gifts.

Conclusion

IZURU” inherits the orthodox Bizen ware known as one of the six oldest kilns in Japan and produces pottery based in Bizen City, Okayama Prefecture. In 2021, IZURU launched its original brand “NEU” in order to offer new Bizen Pottery that can be used in today’s diversified lifestyles.

While inheriting traditional Bizen ware, NEU is characterized by a bright and light image that is even more user-friendly than traditional Bizen ware.

IZURU” Bizen Pottery can be purchased from the online store. It is perfect as a gift or for your own lifestyle. If you are interested, please take a look.

↓Click here to visit the online store.
https://izuru-seitou.stores.jp/

For reservations, please call us at TEL: 0869-64-4789